Typography Dos

 

original

This image is an excerpt from the Young Living Essential Oil 2017 Product Guide. (https://issuu.com/youngliving/docs) The company is known for their essential oils and oil blends, oil-enhanced nutritional supplements, bath and body products, and skincare solutions. The designer of the magazine layout could not be identified.

I will be observing the different typefaces and will explain what they are, what what category they fit in, how they are identified and what makes the types and elements contrasting.

font 1.2

Type One

 

The first observed font fits into the category of sans serif. “Sans” in French means “without.” As shown below, this type doesn’t have serifs, which is the primary identifier of sans serif types. Other attributes of sans serif fonts are no thin-to-thick transition in the strokes and no stress in the letters. The stress on this type is vertical. font slant and serif

font 2.2

Type Two

The next font is categorized as a script type. Script types are typefaces that look as though they are hand lettered. font type 2.2

Contrast

The main contrast between the two types is the weight. The words, “our mission” has a very thick, solid stroke. This sets this apart and contrasts with the small paragraph due to its thin stroke.

Overall, this excerpt is a good example of how two typefaces can be used together on one page to create contrast. The first typeface is a sans serif type and the second is a script type. They work together due to their type. This is good use of typography.