Advertisements are everywhere, it’s how word gets out to people. It’s a way of communicating and selling an idea to someone. So if ads are everywhere, they have to stand out to really capture attention from the audience. This is where “creative ads” come in to play. Creative ads, when done right, can make a plain product into something exciting. It can help the audience visualize what the product can do for them.
I was assigned the task of creating a creative advertisement for a boring household or office product and to use symbolic or non-literal ideas and concepts. The ad is supposed to be appealing and convincing to the target audience.
The first step is to determine a product to advertise. After that is to determine the demographics of the audience. I used a project specifics generator to determine my product, the gender, age, relationship status and media consumption of my audience. I got assigned to create an ad for an air freshener for single 18-24 year old males through a blog or magazine ad. I decided to go with the idea of a nature-scented air freshener. This appeals to most audiences, so I thought it would be appropriate for single 18-24 year old males. My ad also includes a male in the photo and he’s sitting in the comfort of his own home. This would appeal to 18-24 year old males.
(All images were pulled from https://www.pexels.com/)
For my design, I decided to use non-literal and symbolic ideas. Obviously there wouldn’t be real mountains and trees in your living room, but it’s the idea of it, capturing what the air freshener would smell like. I found two pictures that had similar colors so they would complement each other rather than clash or not blend well. I used photo shop to blend the two images together and to bring in the text at the bottom. I used a simple old faced type text and the color of the type is an off-white which blends and matches with colors already in the ad.
Although there are millions of advertisements out in the world, it is still possible to find a way to capture attention in a creative way. They make a plain or boring product into something exciting that people actually want to purchase or use. Knowing the essentials of design and knowing your audience is important. Take a moment to notice all the creative design and advertisements around you and why they appeal, or don’t appeal, to you.