Ad Redesign

Principles of design, photography, typography and color can be seen in every ad. Most people don’t even realize how many factors go into creating an ad and why they are appealing to the audience. Fortunately, these are skills that anyone can acquire and use in their own work if they learn about the principles of design.

I was asked to analyze an existing ad and then use my findings to create a new, additional ad that would fit the campaign of the original and then make a slide presentation that would show what I learned and how I applied it to the new advertisement.


Target Audience Image result for converse ad

When making an advertisement, it is important to think about who you will be advertising to. This helps to determine what will be in your ad as well as what the message will be. In my analysis, I determined that the main audience would be teens to young adults and adults. I determined this because the male used in the campaign appears to be a young adult. The message “Sneakers are boring – wear sneakers” appeals to young adults and teens because who likes boring products? This shows that the company promises that wearing converse is exciting and fun rather than boring.


Design Analysis 

Photography

Photography was one of the main elements of this advertisement. It’s bold and is center focused. The colors are also an element but I will go over that later. One way you can tell a photo works is if your eye bounces all around the photo instead of in one spot. You’re supposed to avoid center-focused photos, but the background elements such as the other guy and the AC unit in the window keep it balanced and visually appealing. SlideDesignFINAL3

Typography 

The font and type that was used also added to the overall visual appeal of the advertisement. The font is a sans serif type and the font mimics a painted brush design. This makes it look more exciting and not boring, which works with the overall message of the design.

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Color

Color is also critical when considering your design and message. Yellow and red are analogous and complement each other. The white text adds contrast to the design. The yellow shoes could also be considered contrasting because the eye is drawn to it. The colors work together and add to the visual appeal.

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Being able to analyze and determine what makes an advertisement visually appealing is important if you want to make one of your own. Target audience, design , photography, typography and color are all element of design that go into making an appealing and successful advertisement. The best part is that anyone can do it if they know what they’re looking.

The final slide presentation: SlideDesignFINAL

Photo Sources:

https://www.pexels.com/photo/street-shoes-still-converse-all-star-68814/

White Black High Top Shoes Hanging on Electric Line

http://designtaxi.com/news/357065/Converse-Ad-Shows-That-People-Who-Wear-Sneakers-Have-More-Fun/

Image result for converse ad

 

 

 

 

 

 

 

 

 

 

 

 

Process of a Magazine Layout

Every magazine, book, newspaper – anything that is printed – has a designer behind it making it appealing to the public and related to the content. How do they do it? My purpose of this blog today is to show you the steps I took in creating a magazine spread for an article.

For my visual media class, I was assigned the task of taking an article and creating a three-page original layout. Everything that went into the design of the page, the pictures, colors, text, and font type, were all up to me. I have taken what I have learned about design, typography, color and photography and applied it to the design and construction of my layout.

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Target Audience

After I chose the article I wanted to design a layout for, the first thing I took into consideration when creating my layout was my audience. Knowing who my target audience was helped me decide how to design the layout. Since I used an article from the school newspaper, I knew my audience would be mostly college-aged individuals as well as all those who are acquainted with the university such as professors and faculty members. Keeping this in mind, I decided it would be best to create a design that was relatively simple, yet interesting and tied together with the use of photography and color.

 


Message

After this, I thought about the message I wanted communicate to my audience. The article’s focus is on the progress the university has made since it was made into a university, so through my design, I wanted to communicate with my audience all the new things the school has to offer and the changes it has gone through over the last 20 years.

After deciding these things, I began to create my first draft of the magazine layout. I was given the requirements for the format of the layout and then I was on my own from there. I found that it helped me to create different sketches of layout designs that I could use before heading to indesign to begin my first draft.


Typography

When choosing which types and fonts to use, I decided I would use fonts that would contrast each other. On the first page of the spread, I used two fonts. The first is an oldstyle type and the second is a decorative type. These are two contrasting fonts. For the article, I used a sans serif type and an oldstyle type. Using different, contrasting types allows for there to be added contrast to the layout so it becomes more appealing to the viewer.


Color

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Because of my target audience and the message I wanted to communicate with my audience, I chose blues and browns because they are cooler colors with a professional look. I pulled the blue color I used in the article from the photographs. I incorporated the colors by using them as a background for my pull quotes and to highlight letters and words to create emphasis.


Overall…

Knowing the essentials of design, typography, color and photography are incredibly important when making any type of layout for a magazine or a newspaper. My understanding of these things helped me in creating a three-page magazine layout for a magazine. I hope you have learned something from my experience of creating a layout. Thank you.

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All images were taken by the author.