Ad Redesign

Principles of design, photography, typography and color can be seen in every ad. Most people don’t even realize how many factors go into creating an ad and why they are appealing to the audience. Fortunately, these are skills that anyone can acquire and use in their own work if they learn about the principles of design.

I was asked to analyze an existing ad and then use my findings to create a new, additional ad that would fit the campaign of the original and then make a slide presentation that would show what I learned and how I applied it to the new advertisement.


Target Audience Image result for converse ad

When making an advertisement, it is important to think about who you will be advertising to. This helps to determine what will be in your ad as well as what the message will be. In my analysis, I determined that the main audience would be teens to young adults and adults. I determined this because the male used in the campaign appears to be a young adult. The message “Sneakers are boring – wear sneakers” appeals to young adults and teens because who likes boring products? This shows that the company promises that wearing converse is exciting and fun rather than boring.


Design Analysis 

Photography

Photography was one of the main elements of this advertisement. It’s bold and is center focused. The colors are also an element but I will go over that later. One way you can tell a photo works is if your eye bounces all around the photo instead of in one spot. You’re supposed to avoid center-focused photos, but the background elements such as the other guy and the AC unit in the window keep it balanced and visually appealing. SlideDesignFINAL3

Typography 

The font and type that was used also added to the overall visual appeal of the advertisement. The font is a sans serif type and the font mimics a painted brush design. This makes it look more exciting and not boring, which works with the overall message of the design.

SlideDesignFINAL5

Color

Color is also critical when considering your design and message. Yellow and red are analogous and complement each other. The white text adds contrast to the design. The yellow shoes could also be considered contrasting because the eye is drawn to it. The colors work together and add to the visual appeal.

SlideDesignFINAL7

Being able to analyze and determine what makes an advertisement visually appealing is important if you want to make one of your own. Target audience, design , photography, typography and color are all element of design that go into making an appealing and successful advertisement. The best part is that anyone can do it if they know what they’re looking.

The final slide presentation: SlideDesignFINAL

Photo Sources:

https://www.pexels.com/photo/street-shoes-still-converse-all-star-68814/

White Black High Top Shoes Hanging on Electric Line

http://designtaxi.com/news/357065/Converse-Ad-Shows-That-People-Who-Wear-Sneakers-Have-More-Fun/

Image result for converse ad

 

 

 

 

 

 

 

 

 

 

 

 

Icons, Icons, Icons

Icons can be seen almost everywhere. Emojis are icons, and they are used by most everyone. Behind every emoji, every icon, there is a designer that put work into creating it. What is the process of creating an icon? My purpose of this blog post is to share my knowledge of how to create a set of icons.

I was assigned the task of creating an icon set for a topic of my choice. Each icon is supposed to clearly communicate a single message. I was in control of everything. The topic, colors and overall design. I have taken what I have learned about design and color and applied it to the design and construction of my icon set.

iconfinal


Target Audience

Understanding who your audience is is important because it helps determine how the icons are going to be designed. My design is not specific to any one specific group of people. However those interested in my design would be those who enjoy the outdoors and are looking for simple, effective icons.


Design

As I was looking at examples of different icons, I noticed that they were all fairly simple in design, but they were consistent in color and design and had a clear message. This helped me in designing my icons. I wanted to create something that I myself would use. So I decided to go with a nature theme. I tried to use different shaded of the same color on my icons as to create some contrast which would make it more pleasing to the eye. Symmetry was also a factor of design that makes the icons appealing.

treesunmtsmoon


Knowing the essentials of design and color are important when creating icons. They help in creating a design with a clear message. It is important to understand your audience. My understanding of all of these things helped me in creating an icon set. Now whenever you see an icon or an emoji, you’ll know a little more about the process of creating it. Thank you.

Typography Dos

 

original

This image is an excerpt from the Young Living Essential Oil 2017 Product Guide. (https://issuu.com/youngliving/docs) The company is known for their essential oils and oil blends, oil-enhanced nutritional supplements, bath and body products, and skincare solutions. The designer of the magazine layout could not be identified.

I will be observing the different typefaces and will explain what they are, what what category they fit in, how they are identified and what makes the types and elements contrasting.

font 1.2

Type One

 

The first observed font fits into the category of sans serif. “Sans” in French means “without.” As shown below, this type doesn’t have serifs, which is the primary identifier of sans serif types. Other attributes of sans serif fonts are no thin-to-thick transition in the strokes and no stress in the letters. The stress on this type is vertical. font slant and serif

font 2.2

Type Two

The next font is categorized as a script type. Script types are typefaces that look as though they are hand lettered. font type 2.2

Contrast

The main contrast between the two types is the weight. The words, “our mission” has a very thick, solid stroke. This sets this apart and contrasts with the small paragraph due to its thin stroke.

Overall, this excerpt is a good example of how two typefaces can be used together on one page to create contrast. The first typeface is a sans serif type and the second is a script type. They work together due to their type. This is good use of typography.

What Makes and Ad So Great?

Let’s look at the elements of design…

poster

This is a poster advertising a pop up shop for Wellen’s Surf Shop. Wellen is an online-based surf company focused on men’s clothing. They sell their clothes in stores through third-parties. The designer of the advertisement could not be identified.

I will be breaking down the advertisement into five elements of design. This includes contrast, repetition, alignment, proximity and color.

Contrast 

contrast

First off, there is contrast in the color of the poster and the color of the font. The designer, however seems to be employing contrast in the fonts. There is a bold and a regular typeface for most used font. I have the bold font underlined in green and the regular typeface for the same font underlined in blue. The word “gentleman” adds more contrast to the ad. It is in a different font, it’s a bigger size and its placed at an angle. It allows the word to stand out against the other fonts.

Repetition

Repetition

The repetitive element in this ad is, again, the font. The designer uses the same font with both a regular and bold typeface.

Alignment 

alignment

In this ad, we can tell that the text and image is a center alignment. While center alignment is the most common and can sometimes make a design boring, it works well with the other elements of design to make it interesting to the audience. It is clearly intentional.

Proximity

Proximity

Proximity helps the viewer understand what, where and when something is happening. Highlighted in green, we understand that due to the proximity of the words there is a pop up shop for Wellen Surf Shop and it’s for gentlemen. Next, the viewer needs to know where and when the event is going to happen. This is inside the red box. While the viewer has the what, where and when, there can still be more information added to the image to let them know just a little more about what is going on. Since it’s not as vital, this information is added below everything else in smaller, regular typeface. But it’s close the rest of the information. This is displayed in the yellow box.

Color

In terms of color, this design is fairly simple. There are only a few colors on the page. It’s just different shades and tints of blue and brown.

colors2

Overall, this advertisement is good example of excellent yet simple design. The designer employs contrast through the font choices and color. Repetition is also shown through the font typeface. The words on the page are aligned centrally with the man who is in the photograph, allowing the ad to flow. The proximity of the words help the viewer know what exactly is being advertised. Lastly, the colors in the ad are simple and work well with each other. All of these principles are things to consider when looking at or creating an advertisement.