Apology not accepted

Situation

In 2017, The Guardian and a workspace safety organization published investigations on the injury rates in Tesla’s northern California car factory.

In response, co-founder and CEO Elon Musk said,

“No words can express how much I care about your safety and wellbeing,” Musk wrote. “Going forward, I’ve asked that every injury be reported directly to me, without exception. I’m meeting with the safety team every week and would like to meet every injured person as soon as they are well, so that I can understand from them exactly what we need to do to make it better. I will then go down to the production line and perform the same task that they perform.”

There have been reports that those injured have never met with Musk personally. Those who work in the factories also say he has come into the factory only four or five times.

Musk sent his apologies and told the public what he would do to make it right, but it seems he is not delivering on his promises.

What did PR do?
Musk’s statement included all the things an apology from a CEO should. It was also bold. In public relations, you have to know what you need to say to make things right, but there could be a fine line. If you make promises you can’t keep, you risk backlash from the public which could lead to loss of trust and therefore loss of sales. It’s a slippery slope, my friends.

Analysis

gettyimages-489769706.jpg

Elon Musk, an engineer, businessman and investor, is the CEO and product founder of Tesla. He is also the CEO of SpaceX and Neuralink. Needless to say, Musk has a lot on his plate. Public apologies and “this is what I’ll do to make it up to you,” statements are a great way to ease the public. However, the most important part, to me, is about whether or not the person can keep those promises. I appreciate the bold statement because he promised to do something no other CEO who runs factories have offered to do before. It was new and refreshing! But he wasn’t able to deliver. I think he simply took on too great a task. However, there’s no way this will affect sales within Tesla, so I wouldn’t consider this a crisis yet.

Musk might be a jack of all trades, but he could use some public relations help. This is a good example of making promises as PR move and not fulfilling them.

Source:

https://www.theguardian.com/technology/2018/jun/13/tesla-workers-pay-price-elon-musk-failed-promises

 

 

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Ad Redesign

Principles of design, photography, typography and color can be seen in every ad. Most people don’t even realize how many factors go into creating an ad and why they are appealing to the audience. Fortunately, these are skills that anyone can acquire and use in their own work if they learn about the principles of design.

I was asked to analyze an existing ad and then use my findings to create a new, additional ad that would fit the campaign of the original and then make a slide presentation that would show what I learned and how I applied it to the new advertisement.


Target Audience Image result for converse ad

When making an advertisement, it is important to think about who you will be advertising to. This helps to determine what will be in your ad as well as what the message will be. In my analysis, I determined that the main audience would be teens to young adults and adults. I determined this because the male used in the campaign appears to be a young adult. The message “Sneakers are boring – wear sneakers” appeals to young adults and teens because who likes boring products? This shows that the company promises that wearing converse is exciting and fun rather than boring.


Design Analysis 

Photography

Photography was one of the main elements of this advertisement. It’s bold and is center focused. The colors are also an element but I will go over that later. One way you can tell a photo works is if your eye bounces all around the photo instead of in one spot. You’re supposed to avoid center-focused photos, but the background elements such as the other guy and the AC unit in the window keep it balanced and visually appealing. SlideDesignFINAL3

Typography 

The font and type that was used also added to the overall visual appeal of the advertisement. The font is a sans serif type and the font mimics a painted brush design. This makes it look more exciting and not boring, which works with the overall message of the design.

SlideDesignFINAL5

Color

Color is also critical when considering your design and message. Yellow and red are analogous and complement each other. The white text adds contrast to the design. The yellow shoes could also be considered contrasting because the eye is drawn to it. The colors work together and add to the visual appeal.

SlideDesignFINAL7

Being able to analyze and determine what makes an advertisement visually appealing is important if you want to make one of your own. Target audience, design , photography, typography and color are all element of design that go into making an appealing and successful advertisement. The best part is that anyone can do it if they know what they’re looking.

The final slide presentation: SlideDesignFINAL

Photo Sources:

https://www.pexels.com/photo/street-shoes-still-converse-all-star-68814/

White Black High Top Shoes Hanging on Electric Line

http://designtaxi.com/news/357065/Converse-Ad-Shows-That-People-Who-Wear-Sneakers-Have-More-Fun/

Image result for converse ad

 

 

 

 

 

 

 

 

 

 

 

 

Class Summaries

Week 1: Introduction to COMM 100. Class requirements and outline of schedule.

Week 2: Scroll is the source for school news. Involves editing, media, writing, and photography.

Week 3: Brother Williams talked about journalism and how journalism is going through changes and how we can prepare and adapt to that. Believes that the world needs disciple leaders to rep the media.

Week 4: Brother Mawlam talked about video production and how now days, it is requiring a lot of skills. Production companies are hiring individuals with more than one skill in the journalism field. Brother Howard talked about broadcast journalism.

Week 5: Brother Canon talked about public relations and the power words have. We learned that PR is a planned process to influence public opinion through sound character and proper performance, based on mutually satisfactory tow-way communication.

Week 6: Organizational Communication & Advocacy: Strategic Communication (Comm 470)

Advocacy: the act of pleading for, supporting, or recommending a cause or course of action.

Social change through advocating for those who don’t have a voice.